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Collecting Over 2 Million Reviews for Hudson's Bay
Project type
E-Commerce Review Syndication
Skills & Tools Used
● Project Management
● Customer Experience Management
● Collaboration
The Bay, a Canadian luxury retailer, partnered with Emplifi to collect and showcase customer reviews from its brand partners' websites.
As the Syndication Data Analyst for Emplifi, I lead the process that resulted in 2.4+ million reviews being collected for The Bay.
Highlighted Stats:
● Emplifi syndication integrated native reviews with imported reviews from 332 major brands, resulting in a 19% increase in overall review volume within three months.
● The streamlined onboarding process allowed new brands to easily join, contributing to improved review coverage and increased brand engagement.
● Emplifi's syndication team supported The Bay throughout the process, offering guidance on review management and keeping the eCommerce team informed.
● The Bay collected over 2.4 million syndicated reviews, including 350,000 in just one quarter, leading to better customer insights and a reduced cart abandonment rate.
● The increased review volume provided more visibility into popular products, shopping habits, and trends, enhancing The Bay's understanding of different product categories.
● The success of the syndication efforts has prompted The Bay to extend its collaboration with Emplifi, aiming to further boost review coverage and maintain positive relationships with vendors.